Practice or Perish!

Serious Music. Questionable Decisions.

Privacy Policy

Last Updated: September 30, 2026

Practice or Perish! respects your privacy and is committed to being transparent about how information is collected and used when you visit our website, make a purchase, subscribe to our communications, submit a review, or otherwise interact with us.

Practice or Perish! is operated by Creative Tactical Marketing LLC. In this Privacy Policy, “Practice or Perish!,” “we,” “us,” and “our” refer to Creative Tactical Marketing LLC and the Practice or Perish! website and store.

This Privacy Policy explains the types of information we may collect, how we use it, when it may be disclosed to service providers or other third parties, and the choices available to you.

Information We Collect

The information we collect depends on how you interact with our website.

Information You Provide to Us

When you place an order, create or use an account if that feature is available, subscribe to our newsletter, contact us, submit a product review, request a return, or otherwise interact with the website, we may collect information such as:

  • your name;

  • email address;

  • billing and shipping addresses;

  • telephone number when provided or required for an order;

  • order and transaction information;

  • products purchased or reviewed;

  • account information, if customer accounts are enabled;

  • newsletter and marketing preferences;

  • product reviews and other content you choose to submit;

  • communications you send to us; and

  • information you provide in connection with customer service, returns, refunds, or other requests.

Payment Information

Payments are processed through Stripe and WooCommerce.

Payment information necessary to complete a transaction may be collected and processed by Stripe and other payment-service providers. We do not intentionally store complete payment card numbers or card security codes on our own systems.

Payment providers process information according to their own privacy and security practices.

Information Collected Automatically

When you visit or use our website, certain information may be collected automatically through cookies, pixels, server logs, and similar technologies.

This information may include:

  • IP address;

  • browser type and version;

  • device type and operating system;

  • referring website or source;

  • pages viewed;

  • links or products viewed or clicked;

  • dates and times of visits;

  • approximate geographic information derived from an IP address;

  • shopping and checkout activity;

  • advertising and campaign interactions;

  • cookie and similar identifiers; and

  • other information about how visitors interact with our website.

We may use this information for website operation, security, analytics, performance measurement, marketing attribution, advertising, and improving our products and customer experience.

How We Use Information

We may use personal information to:

  • process and manage orders;

  • process payments;

  • deliver products;

  • communicate about orders and transactions;

  • provide customer service;

  • administer returns, refunds, and other order-related requests;

  • maintain customer accounts where available;

  • detect and prevent fraud, abuse, and security incidents;

  • maintain and improve our website;

  • understand how visitors use our website;

  • analyze sales, traffic, and website performance;

  • measure advertising and marketing effectiveness;

  • personalize or improve marketing and advertising where permitted;

  • manage newsletter subscriptions;

  • send promotional email to people who have subscribed or otherwise consented to receive it;

  • administer product reviews;

  • comply with legal, tax, accounting, and regulatory obligations;

  • enforce our policies and agreements; and

  • protect our rights, property, customers, and business.

Email Marketing and Newsletter

You may choose to subscribe to Practice or Perish! marketing emails through our newsletter signup forms.

We use Swipe One and related email-delivery technologies to manage subscriber information, email campaigns, marketing automation, and email engagement.

These services may process information such as your email address, subscription status, and interactions with our emails, including whether an email was delivered, opened, or a link was clicked.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our marketing messages.

Unsubscribing from promotional email does not prevent us from sending transactional or service-related communications necessary to manage an order, respond to a request, or administer your relationship with us.

We do not use SMS or text messaging for promotional marketing.

Cookies and Similar Technologies

Practice or Perish! uses cookies and similar technologies to operate the website and understand how it is used.

These technologies may be used for purposes including:

  • maintaining shopping-cart functionality;

  • remembering website preferences;

  • maintaining sessions and account functionality;

  • fraud prevention and security;

  • website analytics;

  • measuring traffic and performance;

  • identifying referral sources;

  • measuring advertising effectiveness;

  • conversion tracking; and

  • advertising and remarketing.

Some cookies are necessary for the website to function. Others may be associated with analytics, advertising, or measurement services.

You may be able to control cookies through your browser settings and, where provided, through privacy or cookie controls available on our website.

Blocking certain cookies may affect the operation of some website features.

Analytics

We use Google Analytics to understand website traffic and visitor interactions.

Google Analytics may collect information about your device, browser, website activity, approximate location, referral source, and interactions with the site through cookies and similar technologies.

We use this information to understand how visitors find and use Practice or Perish!, measure website performance, and improve the store and customer experience.

Google provides its own controls and opt-out mechanisms relating to its analytics and advertising technologies.

Advertising, Pixels, and Conversion Tracking

We use or may use advertising and traffic-measurement technologies, including:

  • Meta Pixel;

  • Google advertising and conversion-measurement technologies; and

  • Traffic Fuel and other traffic, attribution, or conversion-measurement technologies.

These technologies may use cookies, pixels, device identifiers, IP addresses, browser information, and information about your interactions with our website to measure traffic, determine how visitors reached our website, evaluate advertising performance, attribute purchases or other actions to marketing campaigns, and support advertising or remarketing activities.

Information collected through these technologies may also be processed by the companies providing those technologies according to their own privacy practices.

The use of advertising technologies may constitute “sharing,” “targeted advertising,” or a similar activity under the privacy laws of certain states even when no money is exchanged for personal information.

We Do Not Sell Personal Information for Money

Practice or Perish! does not sell customer personal information to data brokers or other companies for monetary payment.

We do, however, use service providers and advertising, analytics, and measurement technologies as described in this Privacy Policy. Certain state privacy laws may characterize some advertising-related disclosures as a “sale,” “sharing,” or use for targeted advertising even when we do not receive money for the information.

Where applicable law gives you the right to opt out of such activities, we will honor applicable privacy requests as required by law.

Service Providers and Other Disclosures

We may disclose information to companies that perform services necessary to operate Practice or Perish!, including providers involved in:

  • website hosting and infrastructure;

  • e-commerce functionality;

  • payment processing;

  • order processing and delivery;

  • shipping and logistics;

  • customer service;

  • email delivery and marketing;

  • website analytics;

  • advertising and conversion measurement;

  • fraud prevention and security;

  • accounting, tax, and professional services; and

  • other technical and operational services.

These companies may receive information reasonably necessary to perform their services.

We may also disclose information when reasonably necessary to:

  • comply with applicable law, regulation, legal process, or governmental request;

  • investigate fraud, security incidents, or violations of our policies;

  • protect the rights, property, or safety of Practice or Perish!, Creative Tactical Marketing LLC, our customers, or others; or

  • establish, exercise, or defend legal claims.

If Creative Tactical Marketing LLC or Practice or Perish! is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, information may be transferred as part of that transaction subject to applicable law.

Product Reviews and Public Content

If you submit a product review or other content intended for publication on our website, information included in that submission may become publicly visible.

For example, a review may display the name, nickname, rating, review text, images, or other information you choose to submit depending on the features available at the time.

Please do not include information in a public review that you do not want others to see.

Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing customer service, maintaining business and transaction records, complying with tax and legal requirements, resolving disputes, preventing fraud, and enforcing our agreements.

Different categories of information may be retained for different periods depending on their purpose and applicable legal or business requirements.

We do not intend to retain personal information longer than reasonably necessary for legitimate business or legal purposes.

Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

No website, network, database, or electronic transmission can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security of information transmitted or stored electronically.

Your Privacy Choices

Depending on where you live and the laws applicable to Practice or Perish!, you may have rights concerning your personal information.

These may include rights to:

  • request information about personal information we have collected about you;

  • request access to certain personal information;

  • request correction of inaccurate personal information;

  • request deletion of certain personal information;

  • obtain a portable copy of certain information;

  • opt out of certain uses of personal information for targeted advertising;

  • opt out of certain activities defined by applicable law as selling or sharing personal information; and

  • appeal certain decisions concerning a privacy request where required by law.

These rights are subject to applicable exceptions and limitations.

To submit a privacy request, contact:

help@practiceorperish.com

Please use “Privacy Request” in the subject line and provide sufficient information for us to identify your request.

We may need to verify your identity before processing certain requests. We will use information provided for verification only as reasonably necessary to verify and respond to the request.

We will not discriminate against you for exercising privacy rights provided by applicable law.

Advertising Privacy Choices

Depending on applicable law and the technologies operating on our website, you may have the ability to opt out of certain advertising, tracking, or data-sharing activities.

Where required by applicable law, Practice or Perish! will provide mechanisms for exercising applicable opt-out rights.

We may also recognize legally required browser-based opt-out preference signals, such as Global Privacy Control (GPC), where required by applicable law and technically applicable to the processing involved.

Browser cookie controls may also allow you to delete or block cookies, although doing so may affect website functionality.

California and Other U.S. State Privacy Rights

Residents of certain U.S. states may have additional privacy rights under their state laws.

Depending on the applicable law and whether Practice or Perish! meets the law’s applicability requirements, these rights may include access, correction, deletion, portability, and the ability to opt out of certain sales, sharing, profiling, or targeted advertising activities.

Not every state privacy law applies to every business. Some laws contain revenue, data-volume, or other applicability thresholds.

Regardless of whether a particular state privacy statute applies to Practice or Perish! at a given time, you may contact us at help@practiceorperish.com with questions or requests concerning your personal information.

Children’s Privacy

Practice or Perish! is intended for an adult audience and is not directed to children under 13.

We do not knowingly collect personal information online from children under 13.

If we learn that we have collected personal information from a child under 13 in circumstances requiring parental consent without obtaining the required consent, we will take appropriate steps to delete the information.

If you believe a child under 13 has provided personal information to us, please contact us at help@practiceorperish.com.

Third-Party Websites

Our website may contain links to websites or services operated by other companies.

We are not responsible for the privacy practices, content, or security of third-party websites. When you leave Practice or Perish!, the privacy policy of the website or service you visit governs its collection and use of information.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business, website, technologies, service providers, or legal requirements.

When we make changes, we will update the “Last Updated” date at the top of this policy. Material changes may also be communicated through additional notice where appropriate or required by law.

We encourage you to review this Privacy Policy periodically.

Contact Us

For questions about this Privacy Policy, our privacy practices, or a request concerning your personal information, contact:

Practice or Perish!
Operated by Creative Tactical Marketing LLC
Email: help@practiceorperish.com

Please use “Privacy Request” in the subject line for requests concerning your personal information.